After I missed the first 2 events, I managed to attend yesterday’s Mobile Monday in the famous Naturhistorisches Museum.
Besides networking, the main topic of the evening was the presentation of the “Mobile Marketing Challenge” results – a couple of agencies were pitching concepts for mobile marketing campaigns.
Even when working for 3united/VeriSign Austria (now Mobile Messaging Solutions), I was not really involved in any mobile marketing activities, so I was curious to see the contestant’s proposals.
I was surprised to find that most of the presentations focused on traditional SMS campaigns, or WAP/mobile portals/banners – none of them had suggested the use or implementation of any mobile apps. Twitter and Facebook were mentioned by some, but played no major role in the campaign layout.
Maybe it was naive for me to expect a certain level of innovation – but, come on, SMS?! That’s soooo 90s…
Atlassian has a new promotion for the upcoming release of Jira 4:
If you send in a screenshot of your current issue tracker, you can either choose a free 10 user license (complete with 12 months support and upgrades, renewable for $10/year), or a 20% discount on your order.
Cool, huh? As a very satisfied Atlassian customer, I highly recommend to check it out!
These are my links for September 14th:
From today, 9/11 to Sunday 9/13, all new and existing users on AT.LANT.IS are upgraded to premium for free.
If you have already registered a character, just login and be able to spend all your hard earned ORIs on lovely items to style yourself, or send your buddies Atlafon mails.
After our successful launch weekend, we now have more than 10.000 users playing on AT.LANT.IS!
Read the press release for more info:
Lange wurde nach der versunkenen Stadt Ausschau gehalten, doch nun ist die Sensation perfekt: AT.LANT.IS, die neue Online Youth Community, öffnete am Wochenende ihre Pforten und läutete ein neues Zeitalter kindgerechter Unterhaltung im Internet ein. Kinder und Jugendliche zwischen 8 und 14 Jahren können unter www.AT.LANT.IS die spannende Kombination aus Community sowie browserbasierten Spielen erleben – und die ersten 10.000 Atlantaner sind auch schon vor Ort!