Comments on: Mobile Marketing @ MobileMonday.at http://thomasschweitzer.com/2009/09/22/mobile-marketing-mobilemonday-at/ Nerdy thoughts Wed, 16 Mar 2011 14:33:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: tom http://thomasschweitzer.com/2009/09/22/mobile-marketing-mobilemonday-at/comment-page-1/#comment-199 tom Tue, 22 Sep 2009 08:00:53 +0000 http://thomasschweitzer.com/?p=357#comment-199 Hmm I don't have exact numbers, but from my previous experience with VRSN I'd say that the majority of handsets currently in use are able to install and run "oldfashioned" Java apps - no need for a fancy Smartphone. Think about <strong>online</strong> marketing 10 years ago, and how it evolved from simple animated GIF banners to Flash microsites, video, interactive ads, ARGs... I don't see a similar level of development in mobile marketing, considering that SMS campaigns are still the most accepted form (both from marketeers, mobile operators and - seemingly - customers). So, I guess I expected some kind of innovation-"Leistungsschau" of Austria's top mobile marketing agencies - and all I got was a crappy SMS campaign ;-) (PS: Actually, I was wrong, at least one presenter mentioned a "gimmicky" photo app as part of their campaign) Hmm I don’t have exact numbers, but from my previous experience with VRSN I’d say that the majority of handsets currently in use are able to install and run “oldfashioned” Java apps – no need for a fancy Smartphone.

Think about online marketing 10 years ago, and how it evolved from simple animated GIF banners to Flash microsites, video, interactive ads, ARGs… I don’t see a similar level of development in mobile marketing, considering that SMS campaigns are still the most accepted form (both from marketeers, mobile operators and – seemingly – customers).

So, I guess I expected some kind of innovation-”Leistungsschau” of Austria’s top mobile marketing agencies – and all I got was a crappy SMS campaign ;-)

(PS: Actually, I was wrong, at least one presenter mentioned a “gimmicky” photo app as part of their campaign)

]]> By: Jurie http://thomasschweitzer.com/2009/09/22/mobile-marketing-mobilemonday-at/comment-page-1/#comment-198 Jurie Tue, 22 Sep 2009 07:39:39 +0000 http://thomasschweitzer.com/?p=357#comment-198 It doesn't surprise me at all - if you want to reach a truly wide audience and not just technologically savvy bloggers, you have to use SMS. How many people have smartphones? It doesn’t surprise me at all – if you want to reach a truly wide audience and not just technologically savvy bloggers, you have to use SMS. How many people have smartphones?

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