I stumbled across this interesting Greystripe study, focusing on the “iPhone moms” in the US as a new demographic made up of female iPhone users with children.
“Children and family focused iPhone applications are gaining in popularity and have become big business” said Jason Petralia, CEO of People Operating Technology, a New York-based iPhone application publisher. “We’re happy that Greystripe is pioneering research into this market.”
Highlights include:
Over 59% of iPhone moms let their children use their iPhone with 41% downloading entertainment applications 20% downloading educational apps specifically for their kids.
89.25% use their phone for entertainment, whether this is listening to music, browsing the Internet or using various entertainment apps.
96% are involved in their household purchasing decisions, with 40% being the sole decision maker.
As a more positive and proactive followup on my previous post about the Top 10 of retail mentality, I cannot overemphasize the importance of the “Lean Startup” philosophy and concepts, started by Eric Ries and Steve Blank.
If you have not already done so, please have a quick look at the slides:
Over time, one can observe and recognize some patterns.
10. You are using MS Project to schedule the project,
9. and the GANTT chart looks like a waterfall
8. and has a milestone labeled “Shipping date”.
7. You have a marketing agency.
6. Their marketing plan spends the majority of the budget on TV spots and print ads.
5. But hey, they also want to set up a twitter account for you, to “enhance virality”,
4. and a facebook “account”,
3. only to post just their press statements there.
2. You delay the launch date a couple of times, because the “product” is “not finished yet”.
1. Finally, after launch, you realize that you have no money left for further development or support.
In our youth community AT.LANT.IS we want to encourage users to participate as much as possible.
From a game design perspective, users help to “rebuild” Atlantis by earning the ingame currency ORIs in the minigames. As soon as enough ORIs are available, a new feature in the world is unlocked for everyone – a new room, new avatar items, or a new game.
Besides that, more and more users are sending in their stories and drawings to be included in the library or the museum, respectively.
I hope we can gain more momentum with that user generated content – as always, some users seem to get into it more than others, some of them even use other platforms like YouTube:
