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Top 10 signs your web 2.0 service is managed by retail mentality

December 6th, 2009 Leave a comment Go to comments

Over time, one can observe and recognize some patterns.

10. You are using MS Project to schedule the project,
9. and the GANTT chart looks like a waterfall
8. and has a milestone labeled “Shipping date”.
7. You have a marketing agency.
6. Their marketing plan spends the majority of the budget on TV spots and print ads.
5. But hey, they also want to set up a twitter account for you, to “enhance virality”,
4. and a facebook “account”,
3. only to post just their press statements there.
2. You delay the launch date a couple of times, because the “product” is “not finished yet”.
1. Finally, after launch, you realize that you have no money left for further development or support.

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