iPhone Moms
I stumbled across this interesting Greystripe study, focusing on the “iPhone moms” in the US as a new demographic made up of female iPhone users with children.
“Children and family focused iPhone applications are gaining in popularity and have become big business” said Jason Petralia, CEO of People Operating Technology, a New York-based iPhone application publisher. “We’re happy that Greystripe is pioneering research into this market.”
Highlights include:
- Over 59% of iPhone moms let their children use their iPhone with 41% downloading entertainment applications 20% downloading educational apps specifically for their kids.
- 89.25% use their phone for entertainment, whether this is listening to music, browsing the Internet or using various entertainment apps.
- 96% are involved in their household purchasing decisions, with 40% being the sole decision maker.
The complete report is available as PDF.