Game g = new Game();

I just came across Turiya Media, a startup concentrating on providing data mining for social and mobile games that sell virtual goods.

Founded in 2009, and they won the “Best Startup” prize at last year’s Game Developer Conference, but even now they still appear to be in stealth phase.

Interestingly, I have been thinking about data mining since I was working on Atlantis at plazz entertainment. Having talked with a lot of developers and publishers, it seems that most of them rely on basic data aggregations and averages as a basis for their decisions to optimize, while obviously it would be very rewarding to segment your customers into groups and and target them more specifically, predicting revenue curves and lifetime value, presenting them items to purchase that other, “similar” users have bought, etc.

If you are game developer (or publisher) using data mining techniques, or are interested in this topic, please contact me via Xing or LinkedIn.

Some people noticed the updates on my Xing and LinkedIn profiles.

Although I have not been able to talk a lot about my current work or employer, chances are that this will change soon.

Expect more frequent updates soon.