A/B Testing FTW (?)
I’m currently digging my way through the Kontagent documentation to learn about their appropach towards A/B testing.
It seems that the normal (i.e. “free”) , subtype-based variant needs to be managed by the application itself, to define ratios, select a variant to show/use, etc. and Kontagent only tracks the resulting metrics, whereas their full fledged “Viral Optimizer” (only in premium) lets you define variants, ratios, etc. within the Kontagent web interface itself, generating code to copy/paste into your app.
Their A/B REST API documentation is lacking though, so we will see if my assumptions are true.
In the meantime, I’m also testing several versions of my home page using the Google Website Optimizer.
Categories: development, web