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New Google Analytics supports event goals



Google announced that the new Google Analytics (currently in beta and only rolled out to selected accounts) supports event goals.

So, if you have been using GA to track events within your Flash game, Social Network app or anything else, you can now interpret them directly as goals and don’t need to fake Pageview-calls of “virtual” (non-existing) pages in a hidden div or iframe (which is what I have been using before).

Interestingly, no mentioning of event funnels so far – which is strange, since funnels can be defined for “normal” goals anyway.

 

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