As a more positive and proactive followup on my previous post about the Top 10 of retail mentality, I cannot overemphasize the importance of the “Lean Startup” philosophy and concepts, started by Eric Ries and Steve Blank.
If you have not already done so, please have a quick look at the slides:
In our youth community AT.LANT.IS we want to encourage users to participate as much as possible.
From a game design perspective, users help to “rebuild” Atlantis by earning the ingame currency ORIs in the minigames. As soon as enough ORIs are available, a new feature in the world is unlocked for everyone – a new room, new avatar items, or a new game.
Besides that, more and more users are sending in their stories and drawings to be included in the library or the museum, respectively.
I hope we can gain more momentum with that user generated content – as always, some users seem to get into it more than others, some of them even use other platforms like YouTube:
Second, and even more important, we just started a “Invite a friend” promotion – for each successfully invited friend, you gain 1 day premium membership for free.