Comments for Game g = new Game(); http://thomasschweitzer.com Nerdy thoughts Fri, 11 Dec 2009 09:09:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Top 10 signs your web 2.0 service is managed by retail mentality by Retail vs. service mentality UPDATE = Lean Startup | Thomas Schweitzer (@thomers) http://thomasschweitzer.com/2009/12/06/top-10-signs-your-web-2-0-service-is-managed-by-retail-mentality/comment-page-1/#comment-219 Retail vs. service mentality UPDATE = Lean Startup | Thomas Schweitzer (@thomers) Fri, 11 Dec 2009 09:09:16 +0000 http://thomasschweitzer.com/2009/12/06/top-10-signs-your-web-2-0-service-is-managed-by-retail-mentality/#comment-219 [...] a more positive and proactive followup on my previous post about the Top 10 of retail mentality, I cannot overemphasize the importance of the “Lean Startup” philosophy and concepts, [...] [...] a more positive and proactive followup on my previous post about the Top 10 of retail mentality, I cannot overemphasize the importance of the “Lean Startup” philosophy and concepts, [...]

]]> Comment on iPhone Game Development Workshop by tom http://thomasschweitzer.com/2009/10/20/iphone-game-development-workshop/comment-page-1/#comment-205 tom Thu, 22 Oct 2009 07:54:16 +0000 http://thomasschweitzer.com/?p=407#comment-205 Thanks Jurie: http://markn42.wordpress.com/2009/10/13/the-cost-of-a-snack-understanding-the-0-99-mindset/ Thanks Jurie: http://markn42.wordpress.com/2009/10/13/the-cost-of-a-snack-understanding-the-0-99-mindset/

]]> Comment on AT.LANT.IS Premium weekend by tom http://thomasschweitzer.com/2009/09/11/premium-weekend/comment-page-1/#comment-201 tom Fri, 02 Oct 2009 14:47:39 +0000 http://thomasschweitzer.com/?p=346#comment-201 kein problem - infos zum premium-recht gibts auf der <a href="http://www.at.lant.is/premium" rel="nofollow">AT.LANT.IS website</a>. kein problem – infos zum premium-recht gibts auf der AT.LANT.IS website.

]]> Comment on AT.LANT.IS Premium weekend by gibi http://thomasschweitzer.com/2009/09/11/premium-weekend/comment-page-1/#comment-200 gibi Tue, 29 Sep 2009 20:15:03 +0000 http://thomasschweitzer.com/?p=346#comment-200 ich möchte auch so coole sachen anzihen ich möchte auch so coole sachen anzihen

]]> Comment on Mobile Marketing @ MobileMonday.at by tom http://thomasschweitzer.com/2009/09/22/mobile-marketing-mobilemonday-at/comment-page-1/#comment-199 tom Tue, 22 Sep 2009 08:00:53 +0000 http://thomasschweitzer.com/?p=357#comment-199 Hmm I don't have exact numbers, but from my previous experience with VRSN I'd say that the majority of handsets currently in use are able to install and run "oldfashioned" Java apps - no need for a fancy Smartphone. Think about <strong>online</strong> marketing 10 years ago, and how it evolved from simple animated GIF banners to Flash microsites, video, interactive ads, ARGs... I don't see a similar level of development in mobile marketing, considering that SMS campaigns are still the most accepted form (both from marketeers, mobile operators and - seemingly - customers). So, I guess I expected some kind of innovation-"Leistungsschau" of Austria's top mobile marketing agencies - and all I got was a crappy SMS campaign ;-) (PS: Actually, I was wrong, at least one presenter mentioned a "gimmicky" photo app as part of their campaign) Hmm I don’t have exact numbers, but from my previous experience with VRSN I’d say that the majority of handsets currently in use are able to install and run “oldfashioned” Java apps – no need for a fancy Smartphone.

Think about online marketing 10 years ago, and how it evolved from simple animated GIF banners to Flash microsites, video, interactive ads, ARGs… I don’t see a similar level of development in mobile marketing, considering that SMS campaigns are still the most accepted form (both from marketeers, mobile operators and – seemingly – customers).

So, I guess I expected some kind of innovation-”Leistungsschau” of Austria’s top mobile marketing agencies – and all I got was a crappy SMS campaign ;-)

(PS: Actually, I was wrong, at least one presenter mentioned a “gimmicky” photo app as part of their campaign)

]]> Comment on Mobile Marketing @ MobileMonday.at by Jurie http://thomasschweitzer.com/2009/09/22/mobile-marketing-mobilemonday-at/comment-page-1/#comment-198 Jurie Tue, 22 Sep 2009 07:39:39 +0000 http://thomasschweitzer.com/?p=357#comment-198 It doesn't surprise me at all - if you want to reach a truly wide audience and not just technologically savvy bloggers, you have to use SMS. How many people have smartphones? It doesn’t surprise me at all – if you want to reach a truly wide audience and not just technologically savvy bloggers, you have to use SMS. How many people have smartphones?

]]> Comment on Quick’n'easy reporting with ART by Game g = new Game(); » A new youth community launched http://thomasschweitzer.com/2009/02/23/quickneasy-reporting-with-art/comment-page-1/#comment-191 Game g = new Game(); » A new youth community launched Fri, 28 Aug 2009 10:54:47 +0000 http://thomasschweitzer.com/?p=167#comment-191 [...] tuned while I watch my ART reports refresh… Share [...] [...] tuned while I watch my ART reports refresh… Share [...]

]]> Comment on “User retention is key” AKA “product vs. service mentality” by tom http://thomasschweitzer.com/2009/07/22/user-retention-is-key-aka-product-vs-service-mentality/comment-page-1/#comment-186 tom Mon, 27 Jul 2009 19:37:51 +0000 http://thomasschweitzer.com/?p=283#comment-186 Yeah, personally, it took me a while to be able to spot and pinpoint it. We should talk about our experiences someday! Yeah, personally, it took me a while to be able to spot and pinpoint it. We should talk about our experiences someday!

]]> Comment on “User retention is key” AKA “product vs. service mentality” by Jurie http://thomasschweitzer.com/2009/07/22/user-retention-is-key-aka-product-vs-service-mentality/comment-page-1/#comment-185 Jurie Sun, 26 Jul 2009 09:19:51 +0000 http://thomasschweitzer.com/?p=283#comment-185 Cool math. The different mindsets between web developers and boxed game developers are super-interesting, and I'm glad to have gotten a pretty big glimpse at the web world. Cool math. The different mindsets between web developers and boxed game developers are super-interesting, and I’m glad to have gotten a pretty big glimpse at the web world.

]]> Comment on Piwik vs. Google Analytics by tom http://thomasschweitzer.com/2009/07/24/piwik-vs-google-analytics/comment-page-1/#comment-184 tom Fri, 24 Jul 2009 19:01:56 +0000 http://thomasschweitzer.com/?p=292#comment-184 Actually I'm wrong - there IS a "Goals" plugin. Will definitely check it out! Actually I’m wrong – there IS a “Goals” plugin. Will definitely check it out!

]]>